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Round 2 of the Imperial County Health Leadership and Communications Training is Starting!

17 Imperial County Health Professionals will begin the training on July 31-August 2, 2018.


Round 2 of the  Imperial County Leadership Training begins July 31st with 17 new stakeholders ready to join the recently graduation first cohort. Trainees will be coming from several different health organizations and agencies in Imperial County including:

  • Imperial County Public Health Department
  • El Centro Regional Medical Center
  • California Health and Wellness
  • County of Imperial Department of Social Services
  • Sure Helpline Crisis Center

Program Overview

In this training, participants will hone and develop decision-making, presentation and messaging skills so that they can speak on and advocate for health issues that are important to you and your community. As a result of the training, participants will be able to engage with the community, including local government, and be a change agent within a local structure that is forming to address health improvements in Imperial County.

The training will take place from July to early October, after which graduates from Cohorts 1 and 2 will have the opportunity to participate in an Imperial County Health Summit that will include members from the Local Health Authority Commission and the Public Health Department. The purpose of the Summit is to begin the development of a new and powerful advocacy team for Imperial County health.



Imperial County Health Leadership and Communications Training

Training Outcome: The overall outcome for this training is to identify and build leaders who understand the strengths and weaknesses of their communities, and can successfully identify root causes for significant health struggles, pinpoint opportunities for change, and effectively develop and deliver impactful messages to engage and promote positive transformation.  These skills should create valuable members for the LHAC committees.

Local Trainer Role: Local trainers will be instructed on sessions and exercises in advance and used to work directly with community members and teams during the exercises.


Who Are You? Understanding Personality Types

Outcomes:  Participants will understand and recognize personality types in groups and in a one on one setting.  Participants will have familiarity with techniques to effectively highlight and use the strengths of all personality types and diffuse conflicts and roadblocks.   

Introduction to Storytelling

Outcomes: Participants will understand the concepts and construction of a powerful story in order to be able to use story as a tool to move forward issues with limited visibility or that are contentious.

Developing a Life Map

Outcomes: Participants will better understand the events that defined who they are and why they do what they do.  Life mapping will give them the tools to identify those stories that will resonate with others to help motivate change.          

Conversation Mapping for Stakeholder Knowledge

Outcomes: Participants will recognize how and when to use the tool and understand its importance in gathering multiple stakeholder knowledge quickly and efficiently.          

Root Cause Identification for Community Health Issues

Outcomes: Trainees will gain familiarity with a structured problem analysis methodology that can act as a framework to identify areas of risk, methods of mitigation, and positive/negative impact for stakeholders. 

From Root Cause/Problem to Identifying Opportunities

Outcomes: Trainees will gain familiarity with a structured decision-making methodology that can act as a framework to identify areas of risk, methods of mitigation, and positive/negative impact for stakeholders. 

 Identifying and Testing Assumptions

 Outcomes: In this human centered design approach, trainees will continue working with the decision-making framework. In this session trainees will learn the hazards of acting on assumptions without testing the validity of their proposed solutions.

 Using PESTEL to Identify Stakeholders

Outcomes: Trainees will learn a systemic approach to identifying key stakeholders. A systemic approach promotes a more holistic view of possible stakeholders, including those who may support or oppose an effort.

 Stakeholder Mapping and Ranking

Outcomes: Trainees will learn a simple tool to mapping stakeholders so they can better understand which individuals need to be engaged and how.


Preparing a SWOT for Your Opportunities

Outcomes: Trainees will learn the value of identifying both internal and external threats so they can better understand where they need to improve their skills and what new stakeholders may need to be engaged and when.

Public Speaking with Confidence

Outcomes: Trainees will learn additional tools to become more powerful speakers and will have the opportunity to share their fears with classmates and trainers.

 Understanding Your Audience

Outcomes:  Through this basic marketing technique, participants will understand the importance of audience identification and learn that the most effective campaigns require multiple approaches and understand the “personas” of their targets.

 Structuring and Developing a Presentation

Outcomes: Trainees will learn additional tools to become more powerful speakers including body motion, voice inflection and props.

 Developing a 2 min Presentation to Engage Your Personas

 Outcomes: Students will work on developing a two-minute presentation to engage their personas which were developed in the prior exercise.


 Crafting a Visual Presentation that Inspires

 Outcomes:  Trainees will understand the structure and tools needed for effective technical or non-technical presentations to diverse audience types.

 Community Asset Identification and Criticality

Outcomes:  In order to support effective decision-making efforts, trainees will identify critical physical and social assets within their community that need to be protected in the face of an uncertain future.

 Identifying Futures that Can Impact Community Assets

Outcomes:  Effective decision-making is never complete unless the future is considered.  In this exercise students will revisit PESTEL to identify potential futures (likely or unlikely) that may impact their communities and community assets.

 Using a Probability Grid to Assess Potential Futures

Outcomes:  Trainees will assess their futures and learn to identify an approach to cope with uncertainty.

 Wind Tunnel

Outcomes:  Trainees will map their futures on a grid that will help them assess critical stakeholders and future resiliency.

 Persuasive Presentations and Tools

Outcomes:  Trainees will better understand how to persuade and how they are persuaded to change their behavior.


Outcomes:  What makes an effective message? Trainees will learn a simple problem-action approach to messaging and better understand how values can drive receptivity to messaging.

 Developing a Messaging Campaign

Outcomes:  Trainees will understand how the entire training comes together in this final exercise to develop a messaging campaign that can engage their community.

 Final Presentations – Messaging Campaign

Working in Teams, students will present their messages and campaign.

Graduation and Certificate